Real estate is seriously underestimated as a consumer product. It is always growing and competitive, it is steady (people even need to live in homes during a pandemic, right?!), and for those who work in the industry, it is certainly a money maker. So why is it that real estate is the one industry that seems to be the last to adopt new age marketing trends such as social media, digital marketing, influencer marketing and PR? We see almost every other product being sold via social media....even dental services, groceries and cars! Is it because real estate agents don't find it necessary? Is it because they are stubborn and set in their ways? Or maybe it is simply because they don't know what to do and where to start...
That's where Real Estate Models comes in.
Real Estate Models is a brand new initiative helping real estate agents, builders, trades people, investors, and home owners/sellers sell their homes...faster. Real Estate Models is a team made up of a combination of both social media/digital marketing specialists AND real estate agents, so they have a comprehensive understanding of both industries, and work to make them seamlessly collide. How do they do it? Well there are several facets to the process, and each client receives tailored treatment, but in short, they use ambassadors, premium videography, luxe cars and styling, and social media! The beauty of what Real Estate Models offers is that it isn't specifically branded to an agent, so it can be shared endlessly across social and digital platforms such as the websites and social networks of other agents, the ambassadors (models used in the video), the client and their network, the builder, trades people involved in the build...the list goes on. I'm sure we can all picture the old school videos that agents have made in the past (an above-middle-aged man in a suit, saying "Hi, welcome to so and so address, let me show you around...cringe!)...well it is time to scrap that prehistoric method of selling homes and enter the 21st century.
The best part about the content and service that Real Estate Models offer is that it doesn't have to be beneficial on a one-by-one project basis, in fact, agents can use these videos to launch their personal platform, meaning they will come across more modern and innovative, and ultimately build their success. Did we all watch shows of the likes of Selling Sunset or Million Dollar Listing during lockdown? Well that is exactly what agents can achieve now with a service like this being so readily available - it's no longer just for the stars!
At the end of the day, it is important to keep in mind that people in their 20's are in fact becoming target clients for real estate agents these days, and where do they spend several hours of their day? The answer is online. Even those in their 30's and 40's are becoming more and more tech savvy and being more influenced by recommendations and marketing that they come across on their social platforms, so if agents want to capture that market, rather than sitting around waiting for lead to come to then...it's time to adopt services like what Real Estate Models have to offer.
Head to www.realestatemodels.com.au to find out more, see some examples of their work, and be in touch!
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